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To Blog, Or Not to Blog
I’ve been exploring new ways to extend our social media reach, drive traffic to our website and amplify demand generation for our company. We have a twitter account @marketing3D, we have a Facebook...
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B2B Social Media Marketing Works
I’m old enough to remember when marketers were asking whether “online” marketing would work for B2B companies. Of course, we now don’t even question that this medium works for both B2B and B2C. We are...
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The Right Social Media For Businesses
As a recent adopter of social media, we’ve very recently discovered the plethora of options out there for businesses and professionals to use. With the recent social media boom there are more sites...
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Connecting with Customers through Social Media
It’s not news to anyone that social media is growing rapidly and businesses large and small are jumping into the mix with corporate twitter accounts, Facebook pages, and Google+ pages. There is much...
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What is “Interactive Marketing”?
Interactive marketing has emerged as one of the hottest marketing trends in 2012, with Forrester Research predicting that marketers across all industries will spend nearly $77 billion, roughly 26% of...
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A Guide to B2B Social Media Marketing
Ever since Social Media became the most popular medium since the Big Bang (not the TV show, the actual Big Bang) B2B marketers have been struggling to “leverage” this medium. But it is early days yet,...
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Hubspot Inbound Conference Recap 1 of 9
Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing...
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Hubspot Inbound Conference Recap 8 of 9
How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics...
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